Your first sale

How it works

1. A visitor comes through a partner's link. The tracking tag on your page keeps the visit's hit (a signed code starting with h1.) in the hitctrl cookie.
2. The visitor buys or signs up. Your server sends a conversion to HitCTRL with that hit, the conversion type (for example sale) and the amount.
3. HitCTRL checks the hit, finds the partner and the offer, and prices the conversion by the offer's goals: what you earn (revenue) and what the partner earns (payout).
4. The conversion shows in Performance › Conversions and adds to the partner's balance once it is approved.

Try it without a real sale

In Settings › Developers › Test integration, you make a test hit for a partner and landing page you pick, and get the exact call to send from your server (as a link and as curl). The conversion it makes has the status Test: it shows in Conversions but is never paid, because only approved conversions earn money.

Good to know

• The same externalId (for example your order number) counts only once, so retrying a call is safe.
• A refused conversion is never lost: it shows in Conversions › Failed with the reason. See A conversion did not count.