Conversion types

What it is

A conversion type is a kind of event: Sale, Registration, Deposit. It has a name people read and a code your server sends, for example sale.

How it works

1. Make the types in Offers › Conversion types. The code is short and never changes once created.
2. Add a type as a goal on an offer to pay for it. See Goals.
3. Your server sends the code with each conversion (conversionTypeCode).

Good to know

• Each type shows its hits and conversions of the last 30 days.
• Archive a type you no longer use: offers can no longer add it as a goal, but its conversions and its code keep working. Restore brings it back.
• An unknown code is refused with unknown_conversion_type.