Tracking and sales

Failed conversions

Conversions the API refused, with the reason, so you can fix the cause and send them again.

What it is

When your server sends a conversion HitCTRL cannot record, it is not lost: it shows in Conversions › Failed with what was sent and why it was refused. Fix the cause on your server and send it again.

The reasons

Code Meaning
invalid_hit The hit is not valid for this workspace (cut, changed or from elsewhere).
hit_expired The hit is older than the attribution window.
unknown_conversion_type No conversion type has this code.
conversion_type_not_on_offer The offer does not pay for this conversion type.
amount_required A percentage payout needs the sale amount.
currency_not_supported The currency has no exchange rate.
recurrence_limit The hit already has as many conversions of this type as allowed.
partner_not_found The partner of the hit no longer exists.
unknown_coupon No active coupon has this code.
network_not_linked A partner network's sale arrived, but no landing page is picked for its sales yet.
network_closed The sale came through a partner network that was closed.

Good to know

  • The daily summary alert counts conversion errors, so you notice a problem the same day.

Checked against the app on October 18, 2026