Attribution: which partner gets the sale

How a sale finds its partner

1. A coupon code sent with the sale wins: the coupon's partner gets it.
2. Otherwise the hit your server sends (from the hitctrl cookie) decides.
3. Or a known client: a sale for a client you registered before counts for the partner of that client's hit.

The settings

In Settings › Tracking & safety › Tracking:

• Cookie lifetime: how long the visitor's browser remembers the partner. Applies to new hits.
• Attribution window: how long after a hit a conversion your server reports still counts, with or without the cookie. Older ones are refused (hit_expired).
• Which hit wins when a visitor came through links of several partners before converting:
  • Last hit: the newest partner hit takes over.
  • First hit: the first partner hit keeps the visitor until its window ends.

An offer can have its own settings. See Attribution for one offer.

Good to know

• Recurrence on the offer's goal decides how many conversions one hit may bring (once, limited, unlimited).